Having the right logo for a business or product is more important than you think. The expression, “A picture is worth thousand words” echo’s my point. Let’s face it, grabbing the attention of potential customers or clients isn’t just the first step in creating brand loyalty, it’s the hardest. Successful companies such as McDonalds, Apple, BMW or even Coca-Cola understand that brand recognition is as important as the product itself, which is why they dedicate huge amounts of time into advertising and company image. Think about the logos you see everyday and then ask yourself why they either work or don’t work in grabbing your attention. Company logos don’t have to be complex, so don’t overthink it. In fact, more times than not, it’s the simplicity that makes a brand shine.